Birth Beautiful

Cookie Policy

Birth Beautiful  |  Last updated: 4th May 2026

1. What Are Cookies?

Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work, to work more efficiently, and to provide information to the website owner. Cookies do not give us access to your device or any information about you beyond what they are specifically set to record.

Cookies are typically either session cookies, which are stored only during your visit and are deleted automatically when you close your browser, or persistent cookies, which are stored as a small file on your device and remain there until they expire or you delete them. Persistent cookies can be read by the website that created them when you visit again, which is how, for example, your cookie preferences can be remembered between visits.

This Cookie Policy explains what cookies we use on our website at www.birth-beautiful.co.uk, why we use them, and how you can manage your preferences. It should be read alongside our Privacy Notice.

2. How We Use Cookies

We use cookies and similar technologies for the following purposes:

  • To ensure our website functions correctly and securely
  • To remember the on-site preferences and journey state of visitors who consent
  • To understand how visitors use our website so we can improve it
  • To enable third-party tools and embedded content to function, such as our contact form and booking calendar

We do not currently use cookies for advertising or marketing purposes. If this changes in the future, we will update this policy and our cookie consent tool accordingly, and will seek your consent before any such cookies are placed.

3. The Cookies We Use

The cookies set on your device when you visit our website fall into the categories below. You can change your choices at any time by clicking or via the link at the bottom of any page on our website.

Strictly Necessary Cookies

These cookies are essential for our website to function and cannot be switched off. They are usually set in response to actions you take, such as filling in a form or setting your cookie preferences. Without these cookies, parts of the website cannot work properly. No consent is required for strictly necessary cookies.

Name:
cookie_consent
Purpose:
Stores your cookie preferences so we can honour them on future visits and avoid showing the consent banner on every page.
Provider:
www.birth-beautiful.co.uk
Type:
First-party HTTP cookie
Expires in:
12 months

Performance & Functionality Cookies

These cookies remember helpful on-site state, such as which pages you have viewed and which banners you have already dismissed. They allow us to tailor prompts and avoid repeating messages you have already acted on. We only place these cookies with your consent.

Name:
bb_site_state
Purpose:
Stores first-party journey state: pages you have viewed, page and session counts, banners you have already dismissed, and helpful on-site prompts. Only set if you accept performance & functionality cookies.
Provider:
www.birth-beautiful.co.uk
Type:
First-party HTTP cookie
Expires in:
12 months

Analytics Cookies

These cookies allow us to count visits and understand how visitors use our website, so we can measure and improve its performance. All information collected is aggregated and effectively anonymous to us. We only place analytics cookies with your consent.

Name:
_ga
Purpose:
Distinguishes unique visitors and helps us measure aggregate, anonymised website usage.
Provider:
www.birth-beautiful.co.uk
Service:
Google Analytics 4 View Service Privacy Policy
Type:
First-party HTTP cookie
Expires in:
2 years
Name:
_ga_*
Purpose:
Stores session state and campaign attribution data for Google Analytics 4 reporting.
Provider:
www.birth-beautiful.co.uk
Service:
Google Analytics 4 View Service Privacy Policy
Type:
First-party HTTP cookie
Expires in:
Up to 2 years

In addition to changing your preferences in our , you can opt out of being tracked by Google Analytics across all websites by installing the official Google Analytics opt-out browser add-on at tools.google.com/dlpage/gaoptout.

We also use the following analytics service which does not set cookies on your device:

Service:
Vercel Analytics
Purpose:
Privacy-friendly, aggregated traffic and performance analytics provided by our website host.
Provider:
Vercel Inc. (United States)
Notes:
Vercel Analytics is cookieless: it does not set cookies in your browser and does not track you across sites.

Functional & Third-Party Embeds

Some pages on our website use embedded tools provided by trusted third parties so that you can contact us or book a discovery call. These tools may set their own cookies and similar technologies on their own domains when you interact with them. We only load these tools when you visit or use the relevant page or feature.

Service:
Fillout (contact form)
Purpose:
Embedded contact form on our /contact page, so you can send us enquiries.
Provider:
Fillout Inc. (United States)
Notes:
Loaded only when you visit the contact page. Fillout may set its own cookies and similar technologies on its domain to operate the form, prevent abuse and analyse form usage.
Service:
Cal.com (booking calendar)
Purpose:
Embedded discovery-call booking widget on our /discovery page.
Provider:
Cal.com, Inc. (EU instance)
Notes:
Loaded only when you choose to open the booking widget. Cal.com may set its own cookies and similar technologies on its domain to operate the booking flow.

For more information about how these third parties handle your data, please see their privacy policies linked above and our Privacy Notice.

When you first visit our website, you will be shown a cookie consent banner. This gives you the option to accept or decline non-essential cookies. Strictly necessary cookies are placed automatically as they are required for the website to function.

You can change your cookie preferences at any time by clicking or by using the “Cookie settings” link at the bottom of any page on our website. Your preferences will be saved for 12 months, after which you will be asked again.

Please note that withdrawing your consent does not affect the lawfulness of any processing carried out before you withdrew it.

5. Cookies Set by Third Parties

Cookies can be either first-party or third-party. First-party cookies are cookies set by the website you are visiting (in this case Birth Beautiful). Third-party cookies are cookies set by another organisation, for example because we have embedded a tool or service from them on our website.

Some cookies on our website are set by third-party providers whose tools and services we use, such as Google Analytics, our contact form provider and our booking calendar provider. These third parties have their own privacy and cookie policies which govern how they use the data collected. We encourage you to read those policies when using third-party services.

Where third-party cookies are non-essential, they will only be placed with your consent or, in the case of embedded tools, when you actively choose to use that tool. We do not control the cookies set by third parties and are not responsible for their content or accuracy.

6. How to Manage Cookies in Your Browser

In addition to using our cookie consent tool, you can control and manage cookies through your browser settings. Most browsers allow you to:

  • View the cookies that have been set and delete them individually
  • Block third-party cookies
  • Block cookies from specific websites
  • Block all cookies
  • Delete all cookies when you close your browser

Please be aware that restricting or deleting cookies may affect the functionality of our website and other websites you visit. For guidance on how to manage cookies in your browser, visit the following links:

For more information about cookies and how to manage them, you can visit www.allaboutcookies.org.

7. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use, the tools we employ, or changes in applicable law. The date at the top of this policy indicates when it was last revised. We encourage you to review it periodically.

If we make significant changes, in particular if we begin using advertising or marketing cookies, we will update the policy, refresh our cookie consent tool, and seek your consent before placing any new non-essential cookies.

8. Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us at info@birth-beautiful.co.uk.

For questions about how we handle your personal data more broadly, please see our Privacy Notice.

I am not a medical professional, as a doula and birthkeeper I provide emotional, practical, and informational support. Any content on my website, social media or elsewhere is strictly for informational and educational purposes only. I offer a gold-standard, all-encompassing doula service that can support you from pre-conception all the way through the pregnancy, birth and postnatal period.

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Birth Beautiful 2026. All rights reserved.